Um, where do I start explaining why I love this design. Here is a first - it is the most eye-catching item I have ever spotted in the diary section, and that includes the Homo milk.
Second is the developed conception of the package shape that "resembled an udder, which presents the first half of the message in that soy milk is identical to that of a cow. The second part of the message is delivered via the colour score and décor of the packaging, which concentrate on the phytogenesis of the product, creating an image of nature and health".
Third... it's just so beautiful it makes me want to try it. And oh, I really hate soy milk.
via Dieline
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