The Lily Allen of Packaging

Are you a fan of Lily Allen, by any chance? Because I am - there is not a day in a year when I don't think of how well she manages to contrast her adorable looks and cheerful melody with slightly more bitter lyrics. Today, I saw what Lily would look like if she was a.... spice packaging:

Miguel Morina, had to create a brand identity that reflect The Bitter Chocolatier’s luxury offering and ironic humour. His solution, was to represent brand's edge with elegant looks that contrast sharply with its iconic humor:

"Poking fun at himself, The Bitter Chocolatier tells his tales of misfortune throughout his life through the different flavours. The product differentiates itself from other brands while entertaining the consumer.”

via Lovely Packaging